Our approach

Evidence-led, value-aligned and context driven

Our approach goes beyond traditional EDI, focussing on practical solutions based on evidence with a behavioural equality lens.

Put simply, we support organisations to understand how inequality operates within systems and group cultures – then provide the tools to change it.

What sets us apart

Context, evidence,
co-production

We teach and practice context-driven, evidence-led, co-produced practices.

This golden-triangle is proven to generate the most sustainable and impactful outcomes – be it in your quick initiatives or your embedded org-wide strategies.

Using a behavioural equality lens ensures we consider how organisations (groups) operate, and people within group settings operate which is paramount to organisational, systemic and hierarchical contexts.

Think FIE, not just EDI

Our pioneering FIE framework goes beyond traditional EDI.

Our founder’s PhD into fairness, inclusion and equity (FIE) found that traditional EDI is failing.

The lab-based studies and compliance based practices that current EDI models are based on, limit the effect that good initiatives can and should achieve.

We recognise that inclusive environments begin with fairness – and fairness is as much a perception as it is an action.

Community

We champion community.
EDI or FIE isn’t singular. It’s a shared commitment, in which collaboration is both the contributor and the outcome of successful practice.

We encourage teams and cohorts to take our training and/or contribute to the strategies that are created from it.

We also facilitate inter-cohort connection, to help people find a like-minded support network.
Finally, through our Scientific Advisory Board and BEAR conference (coming soon), we seek to bring voices together with the aim to dig deeper and spread wider this critical area of behavioural equality, fairness, inclusion and equity.